Io Ethical Italian Eyewear
"Io Ethical Italian Eyewear" is the new brand produced by Lio' Factory, which reflects the Company's philosophy applied to the design and production of frames.
Where "Io" that means is not synonymous with narcissism, but a journey within ourself, looking for those emotions that make a daily life, sometimes we can wrong , while questioning our knowledge, but always using individual skills that characterize each person.
Tradition and innovation
Return to the creativity of tradition
With the use of the imagination to mix all the materials available in nature, even the most details such as cork or more poor such as wood and unbleached.
The individual ego back in time
Looking for a past from which again, using errors as a guide and teaching for a future that combines innovation and remembrance.
The IO in nature
Placing the base of each act, the teaching that nature has always provided to the man: respect for himself,for the others and for our Earth.
Momà Evening - Asolo (TV)
In the elegant setting of local Momà in Asolo (TV), was happened the parade of the new brand of Lio' Factory, together with the presentation of the brand new videoclip.
Official release of the items of waiting Videogalley 2012 "Io Ethical Italian Eyewear" and the Special Features of the next Videoclip branded Lio' Factory.